Google and Yandex regularly release new algorithms whose task is to improve the issuance, the fight against low-quality resources. If before a user received an infinite number of pages to his request and did not always find the answer he needed, now, thanks to search algorithms, he can get a solution to any question in a matter of seconds.
In this article, we’ll talk about the main Google algorithms released in recent years, and their impact on issuance. We’ll figure out what site owners need to consider in order not to fall under sanctions and how to optimize and promote their resources in order to improve their positions.
Google Algorithm Table:
|Google Panda (Google Panda)||02.24.2011, regular updates are held||the fight against non-unique, low-quality content|
|Google Penguin (Google Penguin)||04.24.2012, now it works in real time||downgrading sites with substandard and unnatural links|
|Hummingbird (Hummingbird)||08/30/2013||providing more relevant results based on an understanding of the meaning of user queries|
|Anti-Piracy Update (Google’s Pirate Update)||August 2012||downgrade of sites containing pirated content|
|Dove (Pigeon)||07.24.2014 g.||providing the most relevant search results depending on the user’s location|
|Mobile Friendly Update||04/21/2015||improving the position of sites optimized for mobile devices|
|Fred||03/08/2017||cleaning search results from sites whose purpose is to make a profit. Pages with a lot of ads, re-optimized texts and lots of outgoing links are excluded|
|RankBrain||beginning of 2015||understanding user requests|
Now, let’s talk separately about each algorithm, understand what factors can interfere with website promotion and what is worth changing on your resource in order to improve your position in search results.
Google Panda (Google Panda)
The sanctions of this algorithm include sites with non-unique automatically generated content, as well as sites with texts that are oversaturated with key queries. In addition, the algorithm affects resources on which the same text is repeated on different pages. You can learn more about the Panda algorithm in one of our articles .
How to avoid?
Add only unique texts to your resource, it is desirable that the originality is not lower than 95%. Do not oversaturate texts with key queries – we recommend using 1 query for 300-500 characters. Check the sites for duplicates, they should not be, otherwise close the duplicates from indexing, configure the canonical tag or next prev, if the pages are completely identical – set up a redirect.
Working with content can significantly affect the promotion of your resource, so add optimized articles as often as possible, write selling unique descriptions for products in the store, and then no Panda will be afraid of you.
Google Penguin (Google Penguin)
Sanctions include sites with purchased links, resources with a low-grade link mass (links lead from sites of poor quality or do not fit the topic at all).
How to avoid?
Regularly check the link mass leading to your site using Webmasters and link analysis services, for example, Megaindex.com. Get rid of spammy links, links from low-grade resources. When promoting, increase only the natural link mass (read about this in our article ), try to focus on non-anchor links. For a large number of links with keywords you can get sanctions.
We can say that this is the main Google algorithm, which includes Panda, Penguin, Fred and RankBrain. It provides users with pages with the exact occurrence of the query, taking into account the meaning of the query and taking into account synonyms for the search phrase.
How to influence?
Write texts focusing on people, not robots. The exact occurrence of key phrases is not necessary, use LSI-copywriting. The content on the site should be varied, so you should include more synonyms regarding the subject of the request.
Anti-Piracy Update (Google’s Pirate Update)
The Google algorithm, which, according to the DMCA law (Rus. The copyright law in the digital age), obliges search engines not to show resources that violate copyright. The name of the algorithm speaks for itself, it fights sites containing pirated content, as well as resources that publish information on how to download copyrighted content from the Internet.
Google’s Pirate Update algorithm affects both organic and paid issuance, that is, resources with pirated content will not have the opportunity to advance even in Google’s paid issuance. You can file a complaint about the theft of materials on the site .
Also in 2017, the Anti-Piracy Law was introduced, according to which pages with pirated content will be blocked.
How to avoid?
Everything is very simple – do not add pirated content to your site. If your resource receives complaints, the exact number of which Google has not voiced, then the site will fall under sanctions.
An algorithm that takes into account the user’s location and produces results in accordance with his location, remoteness from the proposed facility. For example, if you want to find the nearest medical center from you, Google will take into account your location and display in the results those institutions that are closest to you.
Assessors began to be attracted to improve local ranking – it was people who took part in the assessment of resources, analyzing the popular local delivery. Assessors study sites for matching location in the region, their task is to save the issuance of resources that actually do not meet the requirements.
To improve the ranking of your site in a certain region, we recommend that you register your site in Google My Business, as well as in the Yandex directory, directories and directories of sites. Indicate your location in tags and texts, this will increase the relevance of the site by region.
Mobile Friendly Update
It’s no secret that Google favors sites optimized for mobile devices. The search engine changed the approach to indexing and began to process sites based on the interests of mobile users. According to statistics, mobile requests have significantly exceeded desktop ones. At the moment, mobile-index has become the main one, which means that mobile-friendly sites will be indexed and ranked first.
According to search engine employee John Muller, Google will notify owners of the transfer of their site to mobile-first indexing through the Search Console service.
You can check whether your page meets Google’s requirements using the mobile page verification tool and make changes to its recommendations. Remember, to please Google, your site must have an responsive design or a mobile version.
Under the “sight” of this algorithm are sites of little use for the user. Basically, these are resources containing content to attract traffic and a large amount of advertising material.
How to avoid?
Do not abuse display, banner and other advertising; Avoid lots of outbound links.
An artificial intelligence system created on the basis of machine learning, which allows you to correctly understand and process user requests. We already wrote more about RankBrain in one of our articles .
Now you know everything about Google’s algorithms and you’ve probably understood what should be changed on your site in order to improve your position in the search engine and not be subject to sanctions. If there is not enough time for revision, you can always turn to our specialists for search promotion services – we will take into account all the subtleties of ranking both Yandex and Google.