For every eCommerce business that wants to grow, it starts with tracking data.
Tracking your eCommerce data is one of the most important things you need to do when starting an eCommerce business. The data will give you insight into your product performance, what sells and what doesn’t, and where people leave your shop. With this information you can optimize your website to generate more revenue and more profit.
In May 2014 Google launched ‘Enhanced eCommerce’ tracking. The Enhanced eCommerce tracking reports will provide more information and a better view to merchants about their products and sales. Besides Enhanced eCommerce tracking, there is also the regular ‘eCommerce’ tracking, but as the name will give the surprise away, the ‘Enhanced eCommerce’ data set is