Pinterest has been the rapidly growing, “good” social network for several years now. But like Reddit, it has just enough quirks that many small business marketers have not fully embraced it.
What makes Pinterest very interesting to me is that, like YouTube, it has this hybrid role. Pinterest is known as a social network, but it’s increasingly also a search engine and bookmarking service.
This 3 play opens up many unique opportunities for a creative content marketer. It has a lot of potential to benefit your marketing efforts – here are the lessons I’ve learned helping clients use Pinterest for SEO and content marketing efforts.